Mission
Our mission is to advise businesses on their user experience to help build higher-quality products that make a positive contribution to the world.
Our Values
We take initiative to improve ourselves, the company, and our community. It comes down to the core values that describe how we work, what we respect, and guide us to be the team we want to be.
User-centered
People are at the core of everything we do. We listen carefully, understand your challenges and develop the right solutions for your specific needs. We believe that the quality of any project that is being built is directly proportional to the quality of research having been done in a field. The convergence of people, technology and data is the key to building digital products that matter.
Data-Driven
Design without data about users and their behaviors is just guessing. We research, test, validate, and measure like scientists in the lab. Our principle is to deliver actionable insights early in the process, to test out, learn from and evolve into the right solution – one that inspires lasting, positive change.
Collaborative
We believe that working together, we can transition, transform, and transcend any business challenge to thrive in a world of change. We work in an agile mindset, alongside project managers and business analysts, to ensure that our work meets business goals. We succeed best when we succeed together.
A day of usability testing with 5 people can uncover 80% of a site's usability issues.