Our Services
We help you get ahead of changes in the internet, your users, and your needs by conducting research to uncover the kind of user experience that will best suit your site's existing audiences, your potential audiences, and your staff. This research and strategy ensures your site caters to each set of users, maximizing engagement, efficiency, and ease of use.
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We are driven by digital solutions and the people that use them.
We ask questions. We take notes. We learn everything we can about your target audiences to craft a digital experience that resonates with them.
Discover
Building empathy is the first step we make to ensure providing successful design solutions. Through a number of methods we use, we try to develop the best possible understanding of users' needs, attitudes, aspirations and problems that underline the development of any product or service. For that, we gather as much information we can, analyze our observations and synthesize them to define the core problem and what success looks like.
Methodology
- Field study
- User interviews
- Stakeholder interviews
- Diary study
- Constrain inventory
- Experience mapping
- Writing problem statement
Goal:
identify the core problem that users have, better understand business opportunities available and ensure that you are investing in the right thing.
Explore
An early stage of design development is the time to generate a lot of creative ideas and explore possible solutions. Through qualitative and quantitative research, our team can validate any hypothesis and assumptions to ensure that a proposed design solution addresses the users' needs and meets business objectives. We believe that the most effective solutions are born from data and insight that is why this stage has the most diverse range of research methods we use.
Methodology
- Qualitative research
- Quantitative research
- Competitive analysis
- Persona building
- Journey mapping
- Task analysis
- Surveys
- Report writing
Goal:
validate and discard assumptions, come up the effective design solutions that can best satisfy your users' needs.
Testing
Using validation methods, we analyze user interactions and identify problems where users experience difficulties using a product or a service, getting stuck or confused. Then we repeatedly test prototypes to get feedback from users that will inform the design changes and facilitate iterative products refinement. We stick to constant iteration as the key principle to ensure that the systems we design work well for the people who use them.
Methodology
- Lab usability testing
- Remote usability testing
- Guerilla testing
- Card sorting
- Accessibility evaluation
- Analytical reviews
Goal:
uncover opportunities to improve, validate the best solution for your users to ensure a positive user experience.